PRG is performing the following assignments in support of the objectives of the study:

• Study of parking income summaries for the calendar year to determine the potential for operational efficiencies in both revenue and expense categories. Payroll utilization and staffing recommendations to be considered.
  
• Perform audit of test sample of cashier reports and daily composite sheets as generated by revenue control software to determine accuracy. Recommendation shall include modification of reporting format to facilitate cashier, supervisor, audit and management functions and roll-up to consolidate financial reports.
  
• Perform reconciliation of miscellaneous income to include lease revenue and interest income. Non-parking revenue will also be reviewed. Provide recommendation for proper reconciliation of miscellaneous revenue sources.
  
• Audit the accounts receivable program to determine accuracy of billings, invoice and aging reports. Report on deficiencies (if applicable) and provide plan for improved efficiency.
  
• Analysis of active card listing for contract access system to ensure accuracy of active cards to actual monthly users. Provide comment on accuracy of reports and method of automation of card listing to accounts receivable report.
  
• Evaluate parking financial system software to determine effectiveness of parking management tools and accuracy of financial reporting. Recommendation to include methods for improving efficiency of reporting, increasing automation of roll-up reports and steps of auditing to ensure system accuracy. The improvement plan shall include reporting that provides tools to utilize parking resources to their fullest extent, including facility demand, duration of stay reports, ticket summary analysis, rate analysis and cashier staffing reports.
  
• Analysis of short-term billing and special event revenue to ensure maximum utilization and accuracy of reported revenue collections.
  
• Review of consolidated financial reporting systems to determine areas of improvement in efficiency. Recommendation to include enhancement to report functionality, processing times and labor utilization.
  
• Analyze city's metered (on-street) parking program and provide recommendations to increase revenue, improve efficiency and enhance customer service. Focus should be to provide advanced technology, marketing plans, merchant validation and adjudication.

Reference: Mr. Rob Maroney, Parking Director
City of Norfolk
Norfolk, Virginia
Telephone: 757.441.2561

See also Downtown Parking and Transportation Study