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Case Study

 

 

Downtown Parking and Transportation Study
COBB Chamber of Commerce
Marietta, Georgia

 

This assessment and feasibility study was prepared by a collaborative effort of Parking Resource Group and another firm in the support of downtown redevelopment consisting of housing, retail, public plazas, restaurants, hotels, cultural and entertainment venues, offices, parking and a light rail station. One of the major developments was the Convention and Performing Arts Center.

The study was comprised of five major sections:


  • Assess existing parking and transportation conditions and the competition between surrounding existing municipal development and the demand for local retail business.
  • Assess future parking supply adequacy given the above mentioned redevelopment efforts and increases in tourist activity.
  • Present policy recommendations regarding methods to improve the utilization and traffic access of both proposed and existing parking facilities.
  • Develop a parking and traffic implementation plan including concept plans, cost estimates and revenue/expense projections for the development of a public parking facility.
  • Present the findings of the assessment to the Cobb Chamber of Commerce, business leaders and residents to obtain consensus and garner support for public action on these parking issues.

Results of parking occupancy and duration of stay surveys indicated that parking facilities within the core of the newly developed plans for downtown were being utilized beyond their practical capacity, while parking in other less convenient locations was being underutilized. Furthermore, it was discovered through pedestrian questionnaires what were reasonable walking distances from parking facilities to ultimate places of destination.

Assessment of future parking conditions, given new development and redevelopment efforts, indicated that parking space deficiencies in key areas would continue to increase. Therefore, parking and traffic management policies which deterred unwarranted long-term parking near retail centers and improved the  efficiency of existing facilities were introduced. Furthermore, concept plans and construction costs associated with the development of municipal parking facilities were created.

Reference: Mr. Tom Boland, Director Economic Development
COBB Chamber of Commerce
Telephone: 770.980.2000

 

See also Revenue Control System Case Study

 

 

 

Parking Resource Group ‣ 2401 21st Avenue South ‣ Nashville, TN 37212